Google Ads may be one of the best promotional tools for several businesses. Still, your business can certainly do well without it, or you can call it a quit when you have achieved your targeted success level by deleting your Google Ads account. This article will guide you on How Do I Delete My Google Ads Account?
What Should You Know About Deleting Your Google Ads Account?
It is essential to note that deleting your Google Ads account may require you to delete your Google account permanently, or you can cancel the ads account instead.
Now, canceling your Google Ads account and deleting your Google account are not the same, and here is how they differ. Canceling your Google Ads account will stop running ads from showing, but you can still access Google and its other products or run new ads in the future. On the other hand, deleting your account will cancel every existing Google account products and service that link to your account, including your Google ads account.
Therefore, you should consider canceling your Google Ads account if your goal is to stop Ads from showing while retaining access to other Google products and services. You should only delete your Google account if you won’t need other Google products and services or run new ads with the account in the future.
Let’s get into both steps – Canceling your Google Ads account and deleting your Google account.
How to Cancel Google Ads Account?
Canceling your Google Ads account will stop your Ads within 24 hours, but you can still log in to the account, access its data, or reactivate it in the future. Here are the steps to cancel your Google Ads account:
Step 1: Sign in to Your Google Ads Account
Visit the Google Ads page from your computer, and click the Sign in button at the top if you haven’t signed in to Google with your device.
The process is almost similar when using a mobile web browser; save for the location of the sign-in button, and you may need to tap the Start now button if you cannot find the Sign-in button.
The navigation is also not easy, but you can set your mobile browser to Desktop mode to get a significantly closer experience to when you use a computer.
Enter your Email or Phone and click on the Next button.
Enter your password in the password field on the following page and click the Next button to go to the homepage.
Step 2: Tools and Settings
Click the Tools and Settings button in the tab at the top of the page after signing in.
Step 3: Preferences
Click on the Preferences option under the Setup option from the Tools and settings page, and it will take you to your Google Ads account preferences.
Step 4: Account Status
Expand your account status by clicking the drop-down arrow on the Account Status tile. You will see your Google Ads account status, and you can stop running ads with the next step.
Step 5: Cancel my account
Click on the Cancel my account button at the bottom right of the Account Status section to initiate your request, and Google will approve it within 24 hours.
If you do not see the Cancel my account button, it may imply that you are not eligible to cancel it, and this ineligibility may be due to two factors.
First, you may not have administrative access to the account. But if you do, then you may not have an active billing set up for the account.
What Happens When You Cancel Your Google Ads Account?
Again, canceling your Google Ads account will not delete it permanently, but the following changes will take place:
- Your remarketing lists, including Customer Match, will be Closed, and you will not be unable to add new users to the lists.
- You will receive your unused account balance refund between 4 and 12 weeks, except for promotional offers payments.
- You must reactivate the account before you can use it in the future.
Note that Google will automatically cancel your Google Ads account if you have been inactive for over 15 months. However, if canceling your Google Ads account is not what you want, you can delete your Google account instead, as you will find out below:
How to Delete Your Google Account?
Deleting your Google account automatically deletes your Google Ads account, and it is best if you do not plan to reuse the account in the future. Here are the steps to delete your Google account.
Step 1: Sign In to Your Account
Visit the Google account sign-in page on your computer or mobile device from a web browser.
The link will take you to your Google account homepage if you are already signed in to Google with the device you are using or the sign-in page if you are not. To sign in, enter your Email or Phone in the box provided on the sign-in page and click Next to continue.
Enter your Google account’s password in the password field on the following page and click the Next button to complete the sign-in.
Step 2: Data & Privacy
Select the Data & Privacy option in the left sidebar of the Google account homepage on the desktop.
You will find the Data & Privacy option on mobile at the top of the page.
Step 3: Your Data & Privacy Options
Scroll down the Data & Privacy page to the ‘Your privacy and options’ section, where you will see information on things you’ve done, places you’ve been, the information you can share with others, etc.
Step 4: Select More Options
Select more options under the ‘Your privacy and options section.
Step 5: Delete Your Google Account
Click the Delete your Google account tab under the More Options section.
Step 6: Verify It’s You
Google will want to verify who is making the change to your account, and you will need to enter your password to verify your identity before you continue. Fill your password in the ‘Enter Your Password field and click next to proceed.
You can click the forgot password option if you do not remember your password. It will take you to a password reset page, and you can continue after creating a new password.
Step 7: Acknowledgement and Confirmation
Google wants you to understand what deleting your account means and its implications and reduce the data loss risk. Therefore, it allows you to download your data before deleting your account. Click on the Download your data option and follow the instructions to save a copy of your Google account’s data.
Also, read the page instructions carefully to know what you may miss after deleting your Google account. Next, click the acknowledgment checkbox to acknowledge the account deletion terms and conditions.
Then, click on the agreement check box to show that you want to permanently delete the account and its data.
Step 8: Complete the Deletion
Finally, click on the Delete Account button at the bottom of the page, and it’s done.
With that, you have successfully deleted your Google Account and also your Google Ads account.
Conclusion
There are two options to consider when you want to delete your Google Ads account: you either cancel the Ads account or permanently delete your Google account. But, your choice should depend on your goal and whether you intend to use other Google products and services or run new ads in the future.
Read another article on How Do you Remove a Device from Your Google Account?
