Instagram is one of the most popular social networking sites , with over 1 billion active users. With that many people using it, it’s no surprise that Instagram account values have increased dramatically in recent years. In this article, we’ll explore how much an Instagram account is worth and give you a few tips on how to determine if yours is worth investing in.
What Is The Worth Of An Instagram Account?
Since Facebook bought Instagram for $1 billion in 2012, there has been a surge in interest in the app and what it can do for businesses. To calculate the worth of an Instagram account, you first need to understand how many followers an account has.
According to Social Media Examiner, the median number of followers for an active Instagram account is around 100,000. This means that the majority of accounts have around 100,000 followers or less.
However, a small percentage of accounts have over 1 million followers. The worth of an Instagram account is based on the number of followers and how engaged those followers are with the content posted by the account owner.
If an account has 100,000 followers and 50% of those followers are engaged with the posts, then the account would be worth $5,000. If an account has 1 million followers and only 10% of those followers are engaged with the posts, then the account would be worth $10,000.
Engagement rates vary depending on the niche or area of the world that an account is focused in. For example, engagement rates for fashion and beauty accounts are much lower than they are for other types of accounts.
How To Calculate The Worth Of An Instagram Account?
You first need to know how many followers an account has. The site provides a handy tool that shows an account’s current number of followers. To calculate how many followers an account has been accumulating over time, you can use the following formula:
(current number of followers – initial number of followers) ÷ total number of days
This gives you the average number of new followers an account receives daily. To get the total number of days, simply subtract the current day’s follower count from Monday through Friday.
For example, if an account has 1,000 followers on Saturday and 1,100 followers on Sunday, their total number of followers is 1,000 – 100 = 900. So their weekly value would be $9 per week ($900 ÷ 7 = $9).
Now that you know how many followers an account has over the week, you can calculate their daily value by multiplying this amount by the average follower increase per day: ($9 ÷ 7) x (1 + 0.05) = $0.44 per day.
Factors That Influence The Worth Of An Instagram Account
The popularity of Instagram has led to its value increase exponentially as more businesses and individuals begin using the platform as a way to connect with their audiences. Below are some factors that influence the value of an Instagram account:
1. Number of followers: The number of followers an account has is a key factor in determining its value. A large following will likely lead to increased visibility for the account, which can lead to increased followers and revenue.
2. Engagement: Another important factor determining an Instagram account’s value is its engagement rate. Engagement rates indicate how often users engage with the content posted by the account. Higher engagement rates mean more users spend time on the account, which could increase follower count and revenue.
3. Quality of content: Another important factor that affects the value of an Instagram account is its quality of content. The more engaged and interested users are in the content posted by the account, the higher its value will likely be.
4. Frequency of posts: An account’s posts are also important. Higher frequency means the account posts more content, increasing follower count and revenue.
FAQs On Worth of Instagram Account
You can also sell your account to a business or brand if you have a specific project in mind that you would like them to promote on your account.
An Instagram account with a million followers is worth a lot of money. A study by SocialBakers found that an Instagram account with a million followers is worth an estimated $2,500 per month in advertising revenue. This means an Instagram account with millions of followers could be worth millions.
The value of an Instagram account with 1,000 followers depends on various factors, including the followers’ quality and engagement, the account’s niche, and the number of posts. Generally speaking, an account with 1,000 high-quality engaged followers could be worth anywhere from $100 to 200$.
A verified account could be worth up to $10,000. The value of an Instagram account also depends on the number of followers and likes the account has.
It is difficult to ascertain the worth of an Instagram account with 100,000 followers as many factors , such as the account’s engagement rate, the quality of content, the niche/industry, etc determines that. However, an Instagram account with 100k followers can be worth anywhere from $500 to $20,000.
Please read our other article on How To Unfollow Hashtags On Instagram?
